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Packaged Pleasures: How Technology and Marketing Revolutionized Desire

Gary S. Cross, Robert N. Proctor




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Packaged Pleasures: How Technology  Gary S. Cross, Robert N. Proctor epub
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 | #1222462 in eBooks |  2014-09-30 |  2014-09-30 | File type: PDF

||4 of 8 people found the following review helpful.| mixed bag|By glennn|As a marketing teacher I bought this to learn about packaging and how it helped sales grow. About a fourth of the book was about that. I learned in detail about the technology of cigarette making, amusement park rides, and recorded music. Interesting for sure, but not really consistent with the topic and not what I wanted to read. Perhaps there was enough of| |
“For the historian of consumer goods, Packaged Pleasures offers a comprehensive discussion of an eclectic mix of products including confectionery, convenience foods, cigarettes, sound recordings, film and amusement parks.”

From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience.  Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction.



In Packaged Plea...

You can specify the type of files you want, for your gadget.Packaged Pleasures: How Technology and Marketing Revolutionized Desire   |  Gary S. Cross, Robert N. Proctor.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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