[PDF.76ry] The Employer Brand: Bringing the Best of Brand Management to People at Work

The Employer Brand: Bringing the Best of Brand Management to People at Work

[PDF.dp22] The Employer Brand: Bringing the Best of Brand Management to People at Work

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 | #3568752 in eBooks |  2011-01-19 |  2011-01-19 | File type: PDF

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management an...

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