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| #3798590 in eBooks | 2012-01-25 | 2012-01-25 | File type: PDF||3 of 3 people found the following review helpful.| Jazz it up!|By E.S. Hopkins|Holbrook's book title is somewhat misleading. The book is not about marketing. It is really about jazz in movies, both where jazz exists in the background and where jazz and jazz musicians are the actual subject of the movie. Just about every movie ever seen by jazz fans is discussed. It is perfect for anyone interested in the story behind the music|||‘At a time when so much marketing literature carries the weight of formulaic standardization, Morris Holbrook yet again reminds us of the creative possibilities within marketing theory. This book beautifully explores decades of jazz and film in
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.? The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film’s characters, to further the dramatic development of plot, chara...
You easily download any file type for your device.Music, Movies, Meanings, and Markets: Cinemajazzamatazz (Routledge Interpretive Marketing Research) | Morris Holbrook. Which are the reasons I like to read books. Great story by a great author.
