[PDF.11zs] The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
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The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
Michael Houlihan, Bonnie Harvey
[PDF.az26] The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
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| #651978 in eBooks | 2013-05-21 | 2013-05-31 | File type: PDF||0 of 0 people found the following review helpful.| A business book for CPG startups|By Caleb Simpson|Fantastic business book. This is less of a story about the wine industry, and more of a story about how two individuals with ZERO experience in an industry built a thriving business.
Anybody striving to start a consumer packaged goods business will be able to relate. My company Bearded Brothers (Organic Energy Bars) i||
New York Times named "The Barefoot Spirit" #2 Best Seller in Business Investments for June 2013||"This is a warm, wonderful, inspiring book that entertains and motivates at the same time."
It is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry. The part that isn't a surprise is that, because of their lack of experience, and because the wine business is one massively complic...
You can specify the type of files you want, for your gadget.The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand | Michael Houlihan, Bonnie Harvey.Not only was the story interesting, engaging and relatable, it also teaches lessons.
