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| #3603634 in eBooks | 2012-05-01 | 2012-05-01 | File type: PDF||About the Author|S. Ramesh is Professor and Dean, Faculty of Commerce and Management Studies, Post-Graduate Centre, Mount Carmel Autonomous College. He is an M.Com; M.Phil and a Ph.D. in Management from Bangalore University. He has authored 15 books, published s
This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of market segmentation, and global marketing. This book focuses on the practical applications of marketing techniques and the management of a firm’s marketing resources and activities. It presents a framework for analyzing buyer behaviour and ma...
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