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Lean Customer Development: Building Products Your Customers Will Buy

Cindy Alvarez




[PDF.oe59] Lean Customer Development: Building Products Your Customers Will Buy

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 | #47756 in eBooks |  2014-05-19 |  2014-05-19 | File type: PDF

||3 of 3 people found the following review helpful.| Know thy Customer...and Forget about Yourself!|By Vanessa Holgate R|If you are launching, running, or attempting to turnaround a business, the first thing you need to do is read this book (and Ash Maurya's, Running Lean).

Also, Google: Bob Dorf + "MY TAKE: WAY TOO MANY STARTUPS, NOWHERE NEAR ENOUGH TRACTION"

Steve Blank and Bob Dorf's books are excellent a|About the Author|
|Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage sta

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what...

You easily download any file type for your device.Lean Customer Development: Building Products Your Customers Will Buy   |  Cindy Alvarez. I really enjoyed this book and have already told so many people about it!

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