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| 2014-09-15 | 2014-09-15 | File type: PDF||About the Author||Multivolume collection by leading authors in the field
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews ma...
You can specify the type of files you want, for your gadget.Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing) | Simon Majaro.Not only was the story interesting, engaging and relatable, it also teaches lessons.
