[PDF.74pg] Sensory Marketing: Research on the Sensuality of Products

Sensory Marketing: Research on the Sensuality of Products

[PDF.hg77] Sensory Marketing: Research on the Sensuality of Products

Sensory Marketing: Research on From Routledge epub
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 | #932471 in eBooks |  2011-02-25 |  2011-02-25 | File type: PDF

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||0 of 0 people found the following review helpful.| A fantastic book for anyone looking to enhance their own or other's sense of well being|By Kathryn Goetzke|This is a fantastic book, and looks in depth at the outcomes of engaging our senses. It provides provocative research, interesting factoids, and does a phenomenal job of making it readable for both the academia and casual reader looking to better understand sensory market| ||"Understanding the role that the touch, taste, smell and sight play in marketing is important and underserved. Aradhna Krishna's new edited book is thorough and wide-ranging, as well as thought provoking and illuminating. This will be an influential book,

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing...

You can specify the type of files you want, for your device.Sensory Marketing: Research on the Sensuality of Products   |  From Routledge. A good, fresh read, highly recommended.

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