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Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series)

Valerie S. Gordon, Patricia C. Higginbottom




[PDF.oj91] Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series)

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 | #3237720 in eBooks |  2016-03-15 |  2016-03-15 | File type: PDF

|| |“Here is a detailed map to marketing success, organized step-by-step, with practical details that are harvested from years of research and experience. A newly-minted classic that every special or academic library should own and use.”

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Topics covered include:


    You can specify the type of files you want, for your device.Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series)   |  Valerie S. Gordon, Patricia C. Higginbottom.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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