[PDF.65xl] Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

[PDF.zq26] Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

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 | #2742447 in eBooks |  2013-11-05 |  2013-11-05 | File type: PDF

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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising <...

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