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Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

Stefan Mumaw




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 | #2021867 in eBooks |  2011-03-31 |  2011-03-31 | File type: PDF

||0 of 0 people found the following review helpful.| Solid Book Polluted With Puns and Parantheses|By Eric Gorodetsky|At R/GA they have a house rule: when you're reviewing your ideas, ask yourself, "Is what I'm creating adding something to someone's life? Is it useful, entertaining, or beautiful?"

For most of "Chasing The Monster Idea" we delve into each of these questions, as well as a few more. Is it novel? Is it aut|From the Inside Flap||What's the difference between a decent idea and a monster of an idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply that it almost sells itself. It's the game-changer that g

The latest from the author of the bestselling Caffeine for the Creative Mind

How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out.

This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measu...

You can specify the type of files you want, for your device.Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness   |  Stefan Mumaw. I was recommended this book by a dear friend of mine.

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