| 2015-08-03 | 2015-08-03 | File type: PDF||About the Author|Melvin Prince is a Professor at Southern Connecticut State University. Constantinos-Vasilios Priporas is a professor at Middlesex University, England
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature—especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the...
You can specify the type of files you want, for your device.Market Sensing Today | Melvin Prince, Constantinos-Vasilios Priporas. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
