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| 2016-04-19 | 2016-04-19 | File type: PDF||About the Author||Jesús Mena is a former Internal Revenue Service Artificial Intelligence specialist and the author of numerous data mining, web analytics, law enforcement, homeland security, forensic, and marketing books. Mena has also w
In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer’s device activities and behavioral patterns.
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