[PDF.62gx] The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

[PDF.uy25] The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

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 | #528063 in eBooks |  2012-02-21 |  2012-02-21 | File type: PDF

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||0 of 0 people found the following review helpful.| Bold and unapologetically in your face describes both the book ...|By wanderingliz|Bold and unapologetically in your face describes both the book and its author, Erika Napoletano. Her wit and wisdom shine from the pages, and I defy you to get through a read without at least one giggle-snort. Totally worth it.|1 of 1 people found the following review helpful.|From the Inside Flap|Being popular sucks. |Somewhere along the way, business owners got the idea they had to be popular in order to be successful, when, in fact, the opposite is true. Every successful brand in history—from corporate behemoths to yo

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the com...

You can specify the type of files you want, for your gadget.The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)   |  Erika Napoletano. Just read it with an open mind because none of us really know.

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