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Kellogg on Integrated Marketing
From Wiley
[PDF.sd31] Kellogg on Integrated Marketing
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| #1838904 in eBooks | 2008-04-21 | 2008-04-21 | File type: PDF||0 of 0 people found the following review helpful.| getting a little dated|By KDT|Overall the book has a lot of good content. Even though it is getting dated with the material, the main ideas will be valid for years to come. I'd give it 4 stars for the content. But, I detract down to 3 stars due to dated material and not the easiest to read for some of the writing styles (multiple contributors had more of an academic style of||"...competently tackles a wide range of important issues..." (Marketing, February 2004)|From the Inside Flap|Continuing the tradition established with Kellogg on Marketing, here's the best cutting-edge thinking on m
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and st...
You easily download any file type for your gadget.Kellogg on Integrated Marketing | From Wiley. Which are the reasons I like to read books. Great story by a great author.
