[PDF.10sc] Gurus and Oracles: The Marketing of Information (MIT Press)
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Gurus and Oracles: The Marketing of Information (MIT Press)
Miklos Sarvary
[PDF.gv38] Gurus and Oracles: The Marketing of Information (MIT Press)
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| #2195103 in eBooks | 2011-12-16 | 2011-12-16 | File type: PDF||0 of 0 people found the following review helpful.| "behind the scenes" look|By FMarconi|This book provides an exceptional "behind the scenes" look at the economics of information. It offers real world examples as well as sophisticated analysis of the information industry. It is definitely a good read for anyone in the consulting, media and data industries.|0 of 0 people found the following review helpful.||| Gurus and Oracles entertainingly offers unique insight into the fascinating and increasingly important market for information whose participants include some of the world's famous companies like Google Bloomberg and McKinsey & Company. Miklos Sarvary
We live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. ...
You can specify the type of files you want, for your gadget.Gurus and Oracles: The Marketing of Information (MIT Press) | Miklos Sarvary.Not only was the story interesting, engaging and relatable, it also teaches lessons.
