[PDF.61kr] Not Just Numbers: Rediscovering the Promise and Power of Marketing Research
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Not Just Numbers: Rediscovering the Promise and Power of Marketing Research
Lawrence D. Gibson
[PDF.le95] Not Just Numbers: Rediscovering the Promise and Power of Marketing Research
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"Should be required reading for all marketing managers and marketing researchers." — Michael J Etzel, Emeritus Professor of Marketing, University of Notre Dame|
In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows you exactly why it's failed – too much focus on gathering and analyzing data – and how it must change.
Gibson asserts that businesses need a different way of looking at marketing research, both more scientific and more practical. Marke...
You easily download any file type for your gadget.Not Just Numbers: Rediscovering the Promise and Power of Marketing Research | Lawrence D. Gibson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
