[PDF.62xi] Green Advertising and the Reluctant Consumer

Green Advertising and the Reluctant Consumer

[PDF.dq71] Green Advertising and the Reluctant Consumer

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 |  2016-01-08 |  2016-01-08 | File type: PDF

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||About the Author||Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA. |Lucy Atkinson is Assistant Professor in the Department o

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies ...

You easily download any file type for your device.Green Advertising and the Reluctant Consumer   |  From Routledge. A good, fresh read, highly recommended.

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