[PDF.94xr] Gaining Influence in Public Relations: The Role of Resistance in Practice (Routledge Communication Series)

Gaining Influence in Public Relations: The Role of Resistance in Practice (Routledge Communication Series)

[PDF.fa65] Gaining Influence in Public Relations: The Role of Resistance in Practice (Routledge Communication Series)

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 | #4187652 in eBooks |  2006-08-15 |  2006-08-15 | File type: PDF

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Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger an...

You easily download any file type for your gadget.Gaining Influence in Public Relations: The Role of Resistance in Practice (Routledge Communication Series)   |  Bruce K. Berger, Bryan H. Reber. A good, fresh read, highly recommended.

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