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Fashion Marketing: Contemporary Issues
From Routledge
[PDF.tz99] Fashion Marketing: Contemporary Issues
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| #2291107 in eBooks | 2012-10-12 | 2012-10-12 | File type: PDF||1 of 1 people found the following review helpful.| Fabulous|By Helene Cohen|Presents Fashion Marketing with new angles, well illustrated by examples. A must for whomever wants to update their (outdated) vision of fashion marketing. This book inspired me into pursuing my own personal research and update my courses and the approach I have when discussing certain topics with students. I actually recommend the book to students||"Interesting case studies (internet)"|About the Author|Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he h
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries.
With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including:
* forecasting * sourcing * supply cha...
You easily download any file type for your gadget.Fashion Marketing: Contemporary Issues | From Routledge. A good, fresh read, highly recommended.
