[PDF.31kr] Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)
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Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)
From Routledge
[PDF.tq76] Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)
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| 2014-10-14 | 2014-10-14 | File type: PDF||About the Author||Douglas Brownlie is Professor of Marketing in the School of Management at the University of Stirling, UK. |Paul Hewer is Senior Lecturer in Marketing at Strathclyde University, UK. He is the co-editor of the
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory ...
You can specify the type of files you want, for your gadget.Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management) | From Routledge. A good, fresh read, highly recommended.
