[PDF.92bq] Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
From Praeger
[PDF.ri44] Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
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| #3046328 in eBooks | 2006-11-30 | 2006-11-30 | File type: PDF||3 of 3 people found the following review helpful.| A Must Read!|By R. Warren|This is a terrific start-to-finish road map for initiating a direct marketing campaign or improving an existing one. It's full of examples and uses a totally applied approach. It is the best direct marketing book I've ever seen.|3 of 4 people found the following review helpful.| Direct Marketing Success|By E||Finalist of the Berry-AMA Award for best book in marketing for 2008. --American Marketing Association|About the Author|Author Information: ANDREW R. THOMAS is a bestselling author, coauthor, or editor of fifteen books, inc
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam....
You can specify the type of files you want, for your device.Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers | From Praeger. I was recommended this book by a dear friend of mine.