[PDF.11yd] Differentiation as the key to success. A marketing plan for Starbucks

Differentiation as the key to success. A marketing plan for Starbucks

[PDF.nn10] Differentiation as the key to success. A marketing plan for Starbucks

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 |  2016-03-17 |  2016-03-17 | File type: PDF

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Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis,...

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