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The Culturally Customized Web Site
Nitish Singh, Arun Pereira
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| #1100915 in eBooks | 2005-04-18 | 2005-04-18 | File type: PDF||0 of 0 people found the following review helpful.| Satisfied|By The Jordan|Thank you for the prompt service. The item was just as expected. I will order from you again. I am 100% satisfied.|0 of 0 people found the following review helpful.| Good summary and quick read|By AW|The books is well written but to the point. It provides a good summary with references to other studies a||"Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
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