[PDF.23ru] Destination Marketing: An international perspective (Routledge Advances in Tourism)

Destination Marketing: An international perspective (Routledge Advances in Tourism)

[PDF.bf11] Destination Marketing: An international perspective (Routledge Advances in Tourism)

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 | #3684982 in eBooks |  2015-10-23 |  2015-10-23 | File type: PDF

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||About the Author||Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. |Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as m...

You easily download any file type for your device.Destination Marketing: An international perspective (Routledge Advances in Tourism)   |  From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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