[PDF.37vo] Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

[PDF.gf02] Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

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 | #2210505 in eBooks |  2011-09-19 |  2011-09-19 | File type: PDF

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||0 of 0 people found the following review helpful.| Nice and entertaing short story to get you started in ...|By Gonzalo Merino|Nice and entertaing short story to get you started in brand management. Some big FMCG companies give young recruits self published books to get them started in the trade. This publicly available book does the same job in a highly enjoyable manner.|0 of 0 people found the following review helpful.| |"Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007) |"A funny story cooked up inside a marketing book"  (Roe Valley Sentinel & Londonderry Sen

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

You easily download any file type for your device.Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin   |  David Taylor. Just read it with an open mind because none of us really know.

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