[PDF.78eq] Cross-Cultural Marketing: Theory, practice and relevance

Cross-Cultural Marketing: Theory, practice and relevance

[PDF.eu38] Cross-Cultural Marketing: Theory, practice and relevance

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 | #2760727 in eBooks |  2008-11-21 |  2008-11-21 | File type: PDF

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||About the Author||Dawn Burton has taught sociology and marketing at leading British universities. She has written widely on cross-cultural consumer culture and has held numerous research grants in this area. She is the founding editor of the journal Marketin

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies.

 

Given the importance of new emerging markets in the Far East, Middle East, Asia a...

You can specify the type of files you want, for your gadget.Cross-Cultural Marketing: Theory, practice and relevance   |  Dawn Burton. Which are the reasons I like to read books. Great story by a great author.

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