[PDF.74xs] Billions: Selling to the New Chinese Consumer

Billions: Selling to the New Chinese Consumer

[PDF.xo36] Billions: Selling to the New Chinese Consumer

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 | #1270904 in eBooks |  2015-04-07 |  2015-04-07 | File type: PDF

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||0 of 0 people found the following review helpful.| Five Stars|By James Bergstrom|Gave me great insights into a market that I plan to enter.|2 of 2 people found the following review helpful.| Hire this guy for your ad campaign!|By Donald Hsu|Love this book. Focus group, quantitative analysis, qualitative research, or any else you learned in the Marketing Research course at the|From Publishers Weekly|Narrower than the title suggests, this book covers only the branding of consumer items through print and television campaigns. There's no discussion of marketing, pricing, distribution or product design, nor media other than print and tele

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.
Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into th...

You easily download any file type for your device.Billions: Selling to the New Chinese Consumer   |  Tom Doctoroff.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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