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| #1942621 in eBooks | 2011-02-15 | 2011-02-15 | File type: PDF||2 of 2 people found the following review helpful.| Totally disappointed!!!!!|By Xiao Yu|How can I make this mistake !! Totally a waste of money !!! The body of this book contains less than 16 pages, and just very briefly overview conjoint analysis in marketing research, without any innovative points.|1 of 1 people found the following review helpful.| Not worth the price|By R. Dewey
Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, abstract: "Conjoint analysis has become one of today’s most widely used marketing research tools. It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors." (Orme, 2010, p. 7) You easily download any file type for your gadget.Conjoint Analysis in Marketing Research: Fundamentals – Methods – Applications – Critical Assessment | Michael Lang. I really enjoyed this book and have already told so many people about it!
