[PDF.23ax] Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series)

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series)

[PDF.he99] Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series)

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 | #2436324 in eBooks |  2007-07-23 |  2007-07-23 | File type: PDF

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|| |“…a very useful book…” (Managing Service Quality, June 2004)|From the Inside Flap|The ability to develop and deliver high-quality service is critical to business strategy and success. Yet f

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creatin...

You easily download any file type for your device.Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (J-B-UMBS Series)   |  Matthew D. Johnson, Anders Gustafsson. A good, fresh read, highly recommended.

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