[PDF.57hz] Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception

Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception

[PDF.jx72] Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception

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 | #2385771 in eBooks |  2012-02-06 |  2012-02-06 | File type: PDF

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||About the Author|Lucie M. Scholz was born in Bavaria, Germany, in 1987. She grew up in Brussels, Belgium, and studied Communications Sciences (BA) in Munich and Mexico City and after a stay at the University of California earned her Master's degree in Business A

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that...

You easily download any file type for your gadget.Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception   |  Lucie Scholz. A good, fresh read, highly recommended.

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