[PDF.97ig] Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

[PDF.ct73] Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

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 | #3103683 in eBooks |  2006-04-21 |  2006-04-21 | File type: PDF

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|| ||...this volume is an excellent compilation that usefully summarizes ideas in social cognition, offers insight into how those ideas can be implemented in the marketing and consumer behavior domains, and describes data relevant to those insights.|—

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effe...

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