[PDF.72qt] Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism)

Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism)

[PDF.nd70] Handbook of Tourist Behavior: Theory & Practice (Routledge Advances in Tourism)

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 | #2155283 in eBooks |  2009-01-13 |  2009-01-13 | File type: PDF

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||About the Author||Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and infl...

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