[PDF.47bq] All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
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All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
William J. Cusick
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| #2241888 in eBooks | 2009-07-15 | 2009-07-15 | File type: PDF||2 of 3 people found the following review helpful.| Plain book about RATIONAL customers|By Customer|The book is easy to read and somewhat practical. Nothing new. But certainly it is about rational customers making rational (cost/benefit reasoning) choices. It has some value, but the title is huge misnomer. There is no irrational theories or anything of the irrational or subconscious there.|12 of 16 people found the followi|From Publishers Weekly|According to Cusick, CEO of Vox, a customer experience consulting firm, companies that emphasize gaining new customers rather than satisfying their current customers do so to their own detriment. He reveals how a focus on customer retentio
As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do.
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You can specify the type of files you want, for your gadget.All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back | William J. Cusick. Which are the reasons I like to read books. Great story by a great author.
