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| #1659985 in eBooks | 2011-07-06 | 2011-06-06 | File type: PDF||0 of 0 people found the following review helpful.| This is a well-written guide for marketers and public relations professionals.|By Lee Gimenez|This is a well-written guide for marketers and public relations professionals. It's also helpful for people that want to improve the 'branding' of themselves in order to obtain better jobs and careers. The author, Steve Abudato, does a very good job of illustrating his concepts by show||
"Steve is one of the best around when it comes to communicating a message. You Are The Brand renews that high position in which he is held by top professionals."
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.
So, what's really in this book for you? Adubato profiles the bra...
You can specify the type of files you want, for your device.You Are the Brand | PhD, Steve Adubato. Which are the reasons I like to read books. Great story by a great author.
