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Yield Management in der Hotellerie. Entstehung, Umsetzung, Techniken (German Edition)

Marc Sölter




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 |  2014-05-09 |  2014-05-09 | File type: PDF

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Akademische Arbeit aus dem Jahr 2007 im Fachbereich Hotelfach / Gaststättengewerbe, , Sprache: Deutsch, Abstract: Von einigen Autoren wird betont, dass die Entwicklungsgeschichte des Yield Management bereits zu Beginn der 60er Jahre, in Form von einfachen Sitzplatzüberbuchungen beginnt (vgl. Sterzenbach/Conradi: Luftverkehr 2003). Jedoch in der Mehrzahl der einschlägigen Publikationen zum Yield Management, wird die Geburtsstunde des Yield Management auf di...

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