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Winning with Customers: A Playbook for B2B

D. Keith Pigues, Jerry D. Alderman




[PDF.wk79] Winning with Customers: A Playbook for B2B

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 | #1118644 in eBooks |  2010-08-13 |  2010-08-13 | File type: PDF

||3 of 3 people found the following review helpful.| New Thinking on Creating Customer Value|By Customer|As a pricing consultant I was intrigued with the crisp and relevant answers to the question on how your products create more value for your customers vs. your competitors. The book provides a systematic process in determining the value, monetizing it and a complete program for profitably growing your business. It is the most|From the Inside Flap|"This book captures the invaluable lessons learned from a nearly decade-long journey focused on perfecting the business science of creating value for customers in the so-called business-to-business (B2B) segment of commerce. Keith and Jerry

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today a...

You can specify the type of files you want, for your gadget.Winning with Customers: A Playbook for B2B   |  D. Keith Pigues, Jerry D. Alderman. I was recommended this book by a dear friend of mine.

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