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Why We Buy: The Science Of Shopping
Paco Underhill
[PDF.kf38] Why We Buy: The Science Of Shopping
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| #66748 in eBooks | 2000-06-02 | 2008-12-30 | File type: PDF||150 of 151 people found the following review helpful.| Fascinating, though it ends badly|By oldtaku|The first four parts of this book are absolutely fascinating. It's an in depth look at the psychology of shopping and it is exactly what the title promises. Underhill's company gets paid to spy on people in stores and see what they're doing wrong and right. The gems in this book are the anecdotes and the specific revelations abou||"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times ||" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
You can specify the type of files you want, for your device.Why We Buy: The Science Of Shopping | Paco Underhill. A good, fresh read, highly recommended.
