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Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)

Justin Basini




[PDF.lg74] Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)

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 | #3519812 in eBooks |  2012-10-12 |  2012-10-12 | File type: PDF

||0 of 0 people found the following review helpful.| Customer Trust - Difficult to create, easy to squander.|By Adam Blackie|Justin's book contains many new insights into the nature of Trust. It focuses on the impact of Trust relationships, particularly when building and maintaining Brands. Trust is a primary driver when individuals are deciding whether to engage with a business or not. Usefully, this book revisits this key funda| ||"Trust is complicated. Trust is a response, not a stimulus. And there's a difference between functional trust (that ATM machines won't short-change us) and affective trust (that an organisation has our best interest at heart). Anyone who hopes to do more t

HOW TO WIN TRUST AND INFLUENCE CUSTOMERS

This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company.

Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business – and help you improve it, offering achievabl...

You can specify the type of files you want, for your gadget.Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)   |  Justin Basini. I really enjoyed this book and have already told so many people about it!

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