[PDF.87aq] When Digital Becomes Human: The Transformation of Customer Relationships
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When Digital Becomes Human: The Transformation of Customer Relationships
Steven Van Belleghem
[PDF.za16] When Digital Becomes Human: The Transformation of Customer Relationships
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| #368427 in eBooks | 2015-04-03 | 2015-04-03 | File type: PDF||0 of 0 people found the following review helpful.| When digital becomes human|By Clare O'Beara|This is a well-written look at the future of marketing and consumer choices, and how firms have adapted and need to adapt further.
The author mentions the five biggest digital marketers, Facebook, , Alibaba, Google and Apple. This is not a guarantee that these names will stay the biggest in the future, but the way they do b||
"Do you think customer relationships are important? Do you believe you are running a customer-focused company? Then read this book. Using a wide range of case studies and inspiring stories, it will show you how to really put the customer at the heart of e
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.
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You easily download any file type for your device.When Digital Becomes Human: The Transformation of Customer Relationships | Steven Van Belleghem. Just read it with an open mind because none of us really know.
