[PDF.58ae] What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

[PDF.er32] What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking?:  Robert McMath epub
What Were They Thinking?:  Robert McMath pdf download
What Were They Thinking?:  Robert McMath pdf file
What Were They Thinking?:  Robert McMath audiobook
What Were They Thinking?:  Robert McMath book review
What Were They Thinking?:  Robert McMath summary

 | #1911881 in eBooks |  2011-04-27 |  2011-04-27 | File type: PDF

---

||1 of 1 people found the following review helpful.| A great read for anyone interested in Marketing|By Cheryl Kulas|It will really bring back memories of the most outrageous, goofy, and seemingly good products that flopped for reasons you will only now know. Its a bit tangential and choppy, but because of this, its very easy to pick up and read for short periods until finished. When you are finished you will understand how Mar|.com |What Were They Thinking?, by 30-year marketing industry veteran Robert McMath and journalist Thom Forbes, clearly spells out its cautionary contents in its subtitle: Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idi

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top c...

You can specify the type of files you want, for your device.What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped   |  Robert McMath. Just read it with an open mind because none of us really know.

Download Now