[PDF.10yx] What's in a Name?: Advertising and the Concept of Brands

What's in a Name?: Advertising and the Concept of Brands

[PDF.qz04] What's in a Name?: Advertising and the Concept of Brands

What's in a Name?:  David M Jones, Jan S. Slater epub
What's in a Name?:  David M Jones, Jan S. Slater pdf download
What's in a Name?:  David M Jones, Jan S. Slater pdf file
What's in a Name?:  David M Jones, Jan S. Slater audiobook
What's in a Name?:  David M Jones, Jan S. Slater book review
What's in a Name?:  David M Jones, Jan S. Slater summary

 | #2655322 in eBooks |  2014-12-18 |  2014-12-18 | File type: PDF

---

||1 of 1 people found the following review helpful.| Great foundation for anyone interested in marketing/media measurement|By Krishna Ramaswamy|Great foundation for anyone interested in marketing/media measurement. The ideas may be from 30+ years ago, but most still apply to the current marketplace.

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research fro...

You can specify the type of files you want, for your gadget.What's in a Name?: Advertising and the Concept of Brands   |  David M Jones, Jan S. Slater. Which are the reasons I like to read books. Great story by a great author.

Download Now