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What I Didn't Learn in Business School: How Strategy Works in the Real World

Jay Barney, Trish Gorman Clifford




[PDF.qu84] What I Didn't Learn in Business School: How Strategy Works in the Real World

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 | #601102 in eBooks |  2010-08-17 |  2010-10-12 | File type: PDF

||1 of 1 people found the following review helpful.| Realistic depiction of life as a "newbie" consultant|By Nicole D.|This book was required reading for a strategic management class I took. I have to say, I was dreading another "textbook," but this is definitely not a textbook. It was actually very enjoyable and easy to read. It walks through as "Justin," a new MBA grad works through his first client engagement as part of a t| |
“Written as a novel, this book is an engaging way to give readers a glimpse of what’s really involved in developing business strategy.” T+D Magazine||“A worthwhile read if you are taking your first steps to developing corporate strategy.&rdq

Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side o...

You easily download any file type for your device.What I Didn't Learn in Business School: How Strategy Works in the Real World   |  Jay Barney, Trish Gorman Clifford. A good, fresh read, highly recommended.

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