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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promotion)

Michael T. Bosworth, Ben Zoldan




[PDF.bb53] What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promotion)

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 | #355283 in eBooks |  2012-01-13 |  2012-01-13 | File type: PDF | PDF # 1

||11 of 11 people found the following review helpful.| A good book or a great pitch?|By Megan Vick|Decent book. I've been in sales since the age of 16. At the beginning, I completely bought into the concept of relationship selling because that's what I've always done. It was great seeing/learning that being non-"salesy" is exactly what sells more than a traditional salesperson.

However, about halfway through the book,|About the Author||Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople. Pre

Build better relationships and Sell More Effectively With a Powerful SALES STORY



“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”

—John Burke, Group Vice Presiden...

You easily download any file type for your gadget.What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promotion)   |  Michael T. Bosworth, Ben Zoldan.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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