[PDF.98zo] What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
[PDF.ux13] What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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| #153071 in eBooks | 2013-11-20 | 2013-11-20 | File type: PDF||2 of 2 people found the following review helpful.| read it before the case studies become even more dated|By Evan M.|The content of this book is laid out very well. The structure is very clear. Yohn has gathered a whole lot of great case studies, articles, interviews, and the like, from a whole of really smart people. I just wish I'd read it immediately after it was published. The case studies feel very focused around the time|.com |
Q&A with Denise Lee Yohn, author of What Great Brands Do
Denise Lee Yohn
Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Le...
You easily download any file type for your device.What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest | Denise Lee Yohn. A good, fresh read, highly recommended.
