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Well-Designed: How to Use Empathy to Create Products People Love

Jon Kolko




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 | #345664 in eBooks |  2014-10-28 |  2014-10-28 | File type: PDF

||2 of 2 people found the following review helpful.| Expresses the Design process and ethos in an accessible way.|By Mark P. McDonald|Well - Designed covers the core of Design thinking, practices and the ethos of a movement that is challenging just about every business and industry. Kolko's book is recommended for executives looking to understand what Design is all about, why its important and why it is different from being easy| |
“Top 11 Books to Watch for Q4.” — 250 Words (250words.com)||A “Best Book of the year” pick.“ … worthy reading for anyone looking to launch a new product or tweak an existing one.” — SUCCESS magazine||“… a wel

From Design Thinking to Design Doing

Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.

So how does a company like Nest, creator of the mundane thermostat, earn accolades l...

You can specify the type of files you want, for your device.Well-Designed: How to Use Empathy to Create Products People Love   |  Jon Kolko. Just read it with an open mind because none of us really know.

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