[PDF.94zh] Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Organization

Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Organization

[PDF.nr26] Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Organization

Visual Identity: Promoting and  Susan Westcott Alessandri epub
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 | #1668727 in eBooks |  2014-12-18 |  2014-12-18 | File type: PDF

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|| |"Visual Identity is an insightful book that captures both critical theories and practices in the field. It is well written, thorough, and well structured. Susan Alessandri provides excellent guidance to both students and practitioners in understanding the issu

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visu...

You easily download any file type for your gadget.Visual Identity: Promoting and Protecting the Public Face of an Organization: Promoting and Protecting the Public Face of an Organization   |  Susan Westcott Alessandri. A good, fresh read, highly recommended.

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