[PDF.77pb] Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)

Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)

[PDF.gd70] Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)

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 |  2014-12-05 |  2014-12-05 | File type: PDF

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||From the Back Cover||In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as var

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compe...

You easily download any file type for your device.Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)   |  Gerhard Aust. Which are the reasons I like to read books. Great story by a great author.

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