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Value Driven Product Planning and Systems Engineering

Harry E. Cook, Luke A. Wissmann




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 | #2965254 in eBooks |  2007-08-28 |  2007-08-28 | File type: PDF

||5 of 5 people found the following review helpful.| Fieldbook for Value-Driven Product Planning|By Joseph A. Donndelinger|This is the third entry in a series of books from Harry Cook. "Value Driven Product Planning and Systems Engineering" is the title of this book, although that could just as well be the title of the entire series. This book contains more than a decade's worth of lessons learned through further research and p|From the Back Cover||Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing b

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the 'WOW!' of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feat...

You can specify the type of files you want, for your gadget.Value Driven Product Planning and Systems Engineering   |  Harry E. Cook, Luke A. Wissmann. I was recommended this book by a dear friend of mine.

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