[PDF.25vj] Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Thomas Harris
[PDF.yf78] Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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| #3136188 in eBooks | 1998-06-01 | 1998-06-01 | File type: PDF||8 of 8 people found the following review helpful.| NO NEW THINKING HERE|By Tracey M. Boudine|I just can't figure out who this book is written for. It was highly disappointing - instead of finding fresh thoughtful new insights and innovative suggestions for how to build on what's already tried and true and been done to death in Marketing PR from an industry "thought leader", or so Mr. Harris positions himself, I found tired old|From the Publisher|From Wonderbra to McDonalds, from Harley Davidson to Viagra, today's world leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds cr
Marketers who inform their customers gain credibility for all of their communications messages. That's why public relations is the secret weapon of integrated marketing communications. Today's sophisticated and skeptical consumers know when they are being informed and when they are being "sold to." PR closes the marketing credibility gap because it is the one marketing communications tool devoted to providing information, not salesmanship. It makes every other marketi...
You easily download any file type for your gadget.Value-Added Public Relations: The Secret Weapon of Integrated Marketing | Thomas Harris. I was recommended this book by a dear friend of mine.
